Difference between a Vision and Mission Statement

The difference between mission and vision lies in their purpose and focus. A mission provides day-to-day clarity by defining the identity and scope of the business. It provides answers to issues like who we are, who we serve, what issues we resolve, and what kind of transformation we bring about. On the other side, vision focuses more on the direction in which the company is moving. It outlines the direction the company will take in the future.

Video reference:

What's the Difference Between Mission and Vision? | The Vision Driven Leader – YouTube

https://www.youtube.com/watch?v=JVbReGrvzKM

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