Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Cell membrane – is a bilipid layer that serves as a barrier that separates the internal and external environment. It keeps the integrity of the cell. It also controls what can go inside or outside the cell.
Nucleus – is the control center of the cell. It contains the DNA (genetic material). It is the one that determines how the cell will function and what its basic structure will be.
Cytoplasm – This is where most of the organelles are found. it is a fluid part of the cell and is the site of many metabolic reactions. This includes cell growth and replication.
Cytoplasmic organelles – “little organs”; these have specific structure and function.
Rough ER – contains ribosomes and produces proteins for the rest of the cell.
Smooth ER – does not contain ribosomes and mainly functions for lipid storage and synthesis.
Mitochondria – generates most of the cell’s energy in the form of ATP.
Golgi Apparatus – serves as the package and transport center of the cell. It exports the proteins made inside the cell.
Ribosomes – are the site for protein synthesis.