Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Simple Cuboidal Epithelium – This type of Epithelium is composed of 1 layer of cells and are roughly equal in height and breadth with a spherical and centrally placed nuclei. They are usually located in secretory ducts of small glands and kidney tubules. Their main function is allow secretion and absorbtion.
Pseudostratified Columnar Epithelium – The nuclei for this epithelium are found at different levels, giving a false impression that the cells are in many layers. All of the cells reach a basement membrane though their nuclei will lie in different levels. They are mainly located in larger respiratory airways of the nasal cavity, trachea and bronchi. Their function is to secrete mucus which is moved with cilia.
Simple Squamous Epithelium – The cell types of this epithelium are flat and thin. Areas where this epithelium is found include the skin, capillary walls, glomeruli, pericardial lining, pleural lining, peritoneal cavity lining, and alveolar lining. This type of tissue is great in lining areas where passive diffusion of gases occur.