Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Gray Matter and White Matter – Gray matter and white matter are two types of components found in the nervous system. Gray matter comprises a high number of neuron cell bodies, which seem to be gray in preserved tissue but pink or light brown in live tissue. White matter, on the other hand, is mostly made up of axons and is named after the color of the fatty insulation known as myelin that covers many axons. All of the PNS nerves, as well as most of the inside of the brain and spinal cord, are white matter. Gray matter is seen in clusters of neurons and cortical layers that line the surfaces of the brain and spinal cord.
Cerebrum – Gray matter and white matter make up the cerebrum or the front of the brain. The cerebrum, the biggest region of the brain, controls temperature and starts and directs movement. Speech, judgment, thinking and reasoning, problem-solving, emotions, and learning are all facilitated by other parts of the cerebrum. Vision, hearing, touch, and other senses are also among the other functions.
Cerebellum – The cerebellum (also referred to as the “little brain”) is a fist-sized region of the brain situated behind the head, above the brainstem, and below the temporal and occipital lobes. It has two hemispheres. The inner area communicates with the cerebral cortex, while the outer area contains neurons. Its job is to keep posture, balance, and equilibrium by coordinating voluntary muscle movements.
Spinal cord – The spinal cord is a long band of tissue that resembles a tube. It has a cylindrical shape to it. It is the link between your brain and your lower back. Nerve impulses go from your brain to your body via your spinal cord. These nerve impulses aid in the perception of feelings and the movement of the body. Because it is so sensitive, any injury to your spinal cord can have an impact on your mobility and function.