Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
1. The epidermis is mostly made up of keratinocytes, which form a stratified squamous keratinized epithelium. Three other types of epidermal cells are far less common: Merkel cells are pigment-producing melanocytes, antigen-presenting Langerhans cells, and tactile epithelial cells. The stratum corneum, Stratum lucidum, Stratum granulosum, Stratum spinosum, and Stratum basale are the five primary layers. The most superficial layer, the stratum corneum, is made up of 20-30 layers of dead, flattened, anucleate, keratin-filled keratinocytes. It protects against water loss and friction. Only thick skin has stratum lucidum, which is made up of 2-3 layers of anucleate, dead cells. The stratum granulosum is made up of 3-5 layers of keratinocytes, each having its kerato-hyaline granule. The stratum spinosum is made up of numerous layers of keratinocytes that are all linked together by desmosomes. Langerhans cells can also be found in this layer. The deepest layer is the stratum basale. In contact with the basement membrane, it is a single layer of cuboidal to low columnar cells. Melanocytes and Merkel cells can also be found here, as well as mitosis.
2. The dermis is a connective tissue layer that supports and links the epidermis to the subcutaneous tissue (hypodermis). The thickness of the dermis varies by body area and reaches a maximum of 4 millimeters on the back. The papillary and reticular layers of the dermis are two sublayers with ambiguous borders. The dermal papillae are located in the thin papillary layer, which is made up of loose connective tissue, fibroblasts, and scattered mast cells, dendritic cells, and leukocytes. The reticular layer underneath the papillary layer is substantially thicker, with more fibers and fewer cells than the papillary layer, and is made up of dense irregular connective tissue (mostly type I collagen bundles).
3. Hair follicles are made up of epithelial pockets that extend deep into the dermis and are connected to the superficial epidermis. A hair follicle creates a bulb around the dermal papillae, which are specialized dermal cells.