Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Epithelial tissue or epithelium forms the outer covering of the skin and also lines the body cavity. It forms the lining of respiratory, digestive, reproductive and excretory tracts. They perform various functions such as absorption, protection, sensation and secretion. Epithelial tissue is formed from a tightly fitted continuous layer of cells. One surface of the epithelial tissue is exposed to either the external environment or the body fluid. The other surface is attached to tissue by a membrane, which consists of fibres and polysaccharides secreted by epithelial cells. There is little intercellular material present between cells. There are specialised junctions present between the cells of the epithelium, that link individual cells. Protection: As it covers the entire body surface, it is the first line of defence against any kind of mechanical injury, chemical exposure, excessive fluid loss and infections. Ciliary projections present in the nose or upper respiratory tract, trap the dust particles and prevent it from entering the body The epithelial lining of the digestive tract absorbs water and nutrients. Epithelial tissue regulates the exchange of substances between body and external environment as well as the internal exchange between different parts of the body. Everything that enters the body or enters the bloodstream by absorption has to cross the epithelial barrier. Sensory receptors are present in the epithelial tissue of the nose, eyes and ears, taste bud, etc. that help in transmitting signals from the external stimuli to the brain. Various glands made up of epithelial cells secrete hormones, enzymes, saliva, mucus, sweat, etc. Source: https://byjus.com/neet/epithelial-tissue/