Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Skeletal Muscle Tissue (Center Illustration) – striated, voluntary control. The skeletal movements are controlled by this type of muscle, which is linked to the bone. The skeletal muscles are controlled by the peripheral component of the central nervous system (CNS). These muscles can be controlled voluntarily or consciously. The muscle fiber, which has numerous nuclei, is the fundamental unit. These muscle fibers are striated (meaning they have transverse streaks) and function independently of one another. Movement, heat production, and posture are the three main functions of skeletal muscle.
Cardiac Muscle Tissue (Left Illustration) – striated, involuntary control. The autonomic nervous system also controls the type of muscle found in the heart’s walls. Like smooth muscle, the cardiac muscle has a single central nucleus, but it is also striated like skeletal muscle. The heart muscle cell is shaped like a rectangle. Cardiac muscle contractions are involuntary, powerful, and regular.
Smooth Muscle Tissue (Right Illustration) – nonstriated, involuntary control.The autonomic nervous system regulates the type of muscle present in the walls of hollow internal organs such as blood vessels, the gastrointestinal tract, the bladder, and the uterus. Smooth muscle is incapable of cognitive control and hence operates spontaneously. The spindle-shaped nonstriated (smooth) muscle cell has one central nucleus. Smooth muscle contracts slowly and in a regular pattern.