Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
The cerebellum is involved in coordinating movement and balance. It also plays a role in cognitive functions. Thus, sometimes referred to as the “little brain.”
Your cerebellum is located below the cerebrum. It is divided into three parts called lobes. The lobes are separated from each other by fissures.
The cerebellum has two major components:
1. Cerebellar cortex – a thin layer of heavily folded tissue. It contains most nerve cells in the cerebellum.
2. Cerebellar nuclei – the nerve cells found in the cerebellar nuclei are involved in sending information from the cerebellum.
Source:
Seladi-Schulman, J., PhD. (2020, February 11). What Is the Cerebellum and What Does It Do? Healthline. https://www.healthline.com/health/cerebellum#location
Neuron
Neurons are the fundamental units of your brain. They are responsible for receiving sensory input and sending motor commands to our muscles.
There are three main parts of a neuron:
1. Dendrites – this is where neurons receive input from other cells.
2. Axon – the output structure of the neuron. It sends an electrical message called action potential to communicate with another neuron.
3. Cell body or soma – this is where the nucleus lies where it houses the neuron’s DNA. It is also the site where proteins are made for transportation throughout the axon and dendrites.
Source:
What is a neuron? (2019, August 13). Queensland Brain Institute – University of Queensland. https://qbi.uq.edu.au/brain/brain-anatomy/what-neuron#:%7E:text=Neurons%20(also%20called%20neurones%20or,at%20every%20step%20in%20between.