Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
The surface epidermis and the deeper dermis are the two layers that make up the skin. The epidermis is the strong outer layer of the skin that protects it from the elements. It’s made up of four to five layers of stratified squamous epithelial cells. The stratum corneum, stratum granulosum, stratum spinosum, and stratum basale are the fundamental layers, which go from superficial to deep.
Hair is made up of epidermis and dermis roots. The hair shaft, which is visible on the outside, and the hair follicle, which is hidden beneath the skin, are the two parts of its construction. The hair follicle is a complex structure that houses the hair bulb, which divides to lengthen the hair shaft vertically.
The scalp extends from the top of the forehead to the epicranial aponeurosis of the skull, covering the entire surface of the head. It reaches down to the external auditory meatus and zygomatic arch on the lateral side (cheekbone of the skull). The skin, connective tissue, epicranial aponeurosis, loose connective tissue, and pericranium are the five layers that make up the scalp (periosteum).
Reference: Dao, Kim, H. J. (2021, May 9). Physiology, Integument. https://Www.Ncbi.Nlm.Nih.Gov/. Retrieved April 1, 2022, from https://www.ncbi.nlm.nih.gov/books/NBK554386/#:~:text=The%20integumentary%20system%20includes%20the,D%2C%20and%20detection%20of%20stimuli.