Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
Arteries are like the highways of your body, carrying oxygen-rich blood from the heart to every organ and tissue. Unlike veins, they have thick, elastic walls that can handle high pressure from the heart’s powerful pumps!
The artery is the blood vessel that carries high-pressured blood coming from your heart to the rest of your body. With this, they are relatively thicker and contain more elastic and muscle tissue compared to your veins. The artery has three distinct layers: the tunica intima (innermost), tunica media (middle), and the tunica adventitia or externa (outermost). The tunica intima is composed of simple squamous epithelial cells and is where the Internal Elastic Lamina (IEL) is found. The IEL aids in elasticity and separates the intima from the media. The tunica media is the thickest layer in the artery and is composed of muscle cells, elastic and collagen fibers. This is where the External Elastic Lamina (EEL) is found, separating the media from the adventitia. Lastly, the tunica adventitia is the outer most layer and is composed of connective tissues.
Arteries serve as the main transport routes for oxygen-rich blood, delivering it efficiently from the heart to the rest of the body. Their strong, elastic walls are built to withstand the force of blood pushed out with each heartbeat. This structure allows them to maintain steady blood flow even under high pressure.