Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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2 years after last activity
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Used to determine whether a user is included in an A / B or Multivariate test.
18 months
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ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
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Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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2 years after last activity
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Used to monitor number of Google Analytics server requests
10 minutes
The epithelium protects your body’s outer skin and internal pathways. Its functions include protection and absorption of nutrients. It also secretes fluids in our stomach, intestines, trachea, and other body pathways.
This tissue covers body surfaces, lines cavities, and produces glands. Specialized epithelia act as receptors for specific senses. Their quantity and closeness allow them to segregate connective tissues from free surfaces.
Some of these free surfaces include the outer surface of internal organs. Cavity linings, tubes, and ducts are also free surfaces. The epithelial extracellular matrix is minimal and lacks organization.
Epithelia form sheets. On each membrane, there is one detached surface or edge. This apical surface faces the outside of the body or an internal organ cavity.
The epithelium’s anchoring, or basal surface, rests atop a structureless material. The cells deep in the epithelium secrete this material called the basement membrane.
They are avascular, meaning epithelial tissues have no blood supply of their own. Instead, they rely on capillary diffusion for their blood supply. As a result, epithelial cells regenerate with ease if they are well-nourished.
You can classify epithelia according to (1) the shape of the cells and (2) the presence of layers.
According to shape:
• Squamous: These appear as flattened, keratinized, or nonkeratinized. You can find them in capillary walls and the skin.
• Cuboidal: These cube-shaped cells are present in the kidney’s nephrons. You can observe their involvement in secretion and absorption.
• Columnar: Rectangular cells with cilia make up the inner lining of the gut tube.
According to the number of layers:
• Simple: One cell layer.
• Stratified: Two or more layers.
• Pseudostratified: It looks stratified in cross-section despite a single layer.