Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
DUODENUM
The duodenum has characteristic long villi mimicking leaf shapes. The Crypts of Lieberkuhn are present which extend down towards the muscularis mucosae.
A unique feature and key ID are the Brunner’s Glands found in the submucosa (the whitish coloured branched tubular glands) just above the connective tissue layer. When distinguishing from the Jejunum, use the shapes of the villi and presence of Brunner’s glands to guide you.
ESOPHAGUS
This is the cross section of the esophagus. In a relaxed state, the esophagus is deeply folded and becomes extended when food is present. The lumen is lined by stratified squamous epithelium.
It is hard to tell what section of the esophagus this is from, try looking at the following picture for a better muscularis externa.
COLON
The colon has the typical histological structure as the digestive tube: mucosa, submucosa, muscularis and serosa/adventitia. The mucosa is lined by simple columnar epithelium (lamina epithelialis) with long microvilli. It is covered by a layer of mucus which aids the transport of the feces.
In the mucosa, goblet cells dominate secreting mucous for faecal lubrication. You can see the closely packed tubular glands which create crypts that sit on the muscularis mucosae. Although not visible here, lymphoid aggregates are also found in the colon, however, they are smaller than the Peyer’s Patches found in the ileum.