Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Body fat is a term used to describe adipose tissue. It can be found in every part of the body. It’s found beneath the skin (subcutaneous fat), around internal organs (visceral fat), between muscles, in bone marrow, and in breast tissue. The adipose tissue is a key metabolic organ in maintaining energy homeostasis throughout the body. The brown adipose tissue accumulates lipids for cold-induced adaptive thermogenesis, whereas the white adipose tissue serves as a key energy reservoir for other organs.
Elastic connective tissue is a type of dense connective tissue that contains a lot of elastic fibers in addition to collagen fibers, allowing it to stretch back to its original length. This type of connective tissue can be found in tendons and ligaments.
Fibrous connective tissue, or FCT, is one of the different types of connective tissue. Collagen, a protein known for providing strength and stability, makes up the majority of this high-strength, slightly stretchy tissue. Collagen can be found in almost every part of our body that provides support, including our muscles, bones, and skin. Water and polysaccharides, which are complex strands of carbohydrates that also provide support, are the other two main components of FCT. Fibrous connective tissue’s primary function is to provide support and shock absorption to our bones and organs. A histological section of fibrous connective tissue is shown on the next slide. Collagen fibers are the pink fibers that run through the tissue.