Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Nervous tissue is the term for groups of organized cells in the nervous system, which is the organ system that controls the body’s movements, sends and carries signals to and from the different parts of the body, and has a role in controlling bodily functions such as digestion. Nervous tissue is grouped into two main categories: neurons and neuroglia. Neurons, or nerves, transmit electrical impulses, while neuroglia do not; neuroglia have many other functions including supporting and protecting neurons.
Oligodendrocytes are types of neuroglia found in the central nervous system of invertebrates and vertebrates that functions to produce myelin, an insulating sheath on the axons of nerve fibres.
The cerebrum is the uppermost part of the brain. It contains two hemispheres split by a central fissure. The cerebrum itself contains the major lobes of the brain and is responsible for receiving and giving meaning to information from the sense organs, as well as controlling the body
The cerebellum (which is Latin for “little brain”) is a major structure of the hindbrain that is located near the brainstem. This part of the brain is responsible for coordinating voluntary movements. It is also responsible for a number of functions including motor skills such as balance, coordination, and posture.