Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
The tongue is a movable muscle structure located in the mouth that is used to manipulate food during mastication and swallowing. Taste buds are contained in many papillae on the tongue’s upper surface.
The esophagus is a muscular tube that connects the mouth (pharynx) and stomach. The muscular layer of the esophageal wall is made up of skeletal muscle at the top, smooth muscle at the bottom, and a blend of the two in the center.
The small intestine absorbs digestive juices from various organs in the digestive system, including the liver, gallbladder, and pancreas, to aid in food digestion. These organs’ ducts connect to the duodenum.
du Toit, D. F. (2013). The tongue. PubMed. Retrieved April 10, 2022, from https://pubmed.ncbi.nlm.nih.gov/14964052/#:~:text=The%20tongue%20(L.,functions%20include%20speech%20and%20taste.How do the different parts of the small intestine work? (n.d.). Cleveland Clinic. Retrieved April 10, 2022, from https://my.clevelandclinic.org/health/body/22135-small-intestine#:~:text=small%20intestine%20work%3F-,Duodenum,organs%20feed%20into%20the%20duodenum.What does the esophagus do? (n.d.). Cleveland Clinic. Retrieved April 10, 2022, from https://my.clevelandclinic.org/health/body/21728-esophagus#:~:text=The%20primary%20function%20of%20your,to%20your%20throat%20(pharynx).