Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
•Skeletal muscle tissue
Description – Long, cylindrical, multinucleate cells; obvious striations o Consist flexible muscle fibers that is important for our movement. The fibers contract or tighten that allows muscle to move our bones
Function – Voluntary movement; locomotion; manipulation of the environment; facial expressions; voluntary control. Maintains body posture and protecting joints
Location – In skeletal muscles attached to bones or occasionally to skin
•Cardiac muscle tissue
Description – Branching; striated; generally, uninucleate cells that interdigitate at specialized junctions (intercalated discs). Get strength and flexibility from its interconnected cardiac muscle cells/fibers o Contains one nucleus but some has two o Striation occurs due to alternating filaments called the actin and myosin
Function – As it contracts, it propels blood into the circulation, involuntary control. Vital for pumping blood throughout circulatory system. It also resists fatigue
Location – The walls of the heart
•Smooth muscle tissue
Description – Spindle-shaped cells with central nuclei; cells arranged closely to form sheets; no striations 20-200 micrometer height. Bundles do not run parallel but consist in a complex system o Present throughout our body
Function – Propels substances or objects (foodstuff, urine, a baby) along internal passageways, involuntary control
Location – Mostly in the walls of hollow organs o Helps in digestion and nutrient collection. Present in urinary system that helps in removing toxin and balance electrolyte