Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Structure of the 5 layers of the skin
Stratum corneum – outermost layer composed of 20-30 layers of dead, flattened cells; anucleate, keratin-filled keratinocytes which protect against friction and water loss
Stratum lucidum – 2-3 layers of anucleate, dead cells; seen only in thick skin on the palm of the hands and fingers, and soles of the feet
Stratum granulosum – 3-5 layers of keratinocytes with distinct keratohyalin granules; keratinocytes produce lipids and a natural moisturizing factor that makes the skin waterproof and holds moisture
Stratum spinosum – several layers of keratinocytes all joined by desmosomes to prevent the skin from tearing and blistering; Langerhans cells are present
Stratum basale – deepest, a single layer of cuboidal to low columnar cells in contact with basement membrane; mitosis occurs here; melanocytes and Merkel cells are present
Structure of the nail
Root – appears as a white crescent (lunula); embedded in the skin and adheres to an epithelial nail bed; produces most of the volume of the nail
Nail bed – an extension of the stratum basale beneath the nail; contains blood vessels, nerves, and melanocytes that produce melanin
Body – visible attached portion
Free edge – grows out away from the body
Nail fold – skin folds that overlap the borders of the nail
Eponychium – thick proximal nail fold commonly called the cuticle
Nail matrix – thickened proximal part of the nail bed containing germinal cells responsible for nail growth
Lunula – proximal region of the thickened nail matrix, which appears as a white crescent