Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
4 layers of the GI tract
Mucosa – a mucous membrane composed of a layer of epithelium in direct contact with GI tract contents, lamina propria, and muscularis mucosae. It lines the inside of the stomach as surface cells and forms numerous tiny invaginations called gastric pits.
Submucosa – a thick layer of connective tissue that is flexible and mobile. Aside from rich vasculature and lymphatics, this layer also holds the submucosal plexus which carries parasympathetic intervention to the blood vessels and smooth muscle of the stomach walls
Muscularis – smooth muscle located deep in the submucosa which consists of 3 layers – oblique, middle circular, and outer longitudinal. It produces movements required for mechanical digestion
Serosa – consists of a simple squamous layer called mesothelium and underlying connective tissue. This lubricates the outer wall of the stomach and ensures its movement in the abdominal cavity.
Wall of the stomach with rugae
Rugae is the lining of the stomach at rest which forms into thick, velvety folds. These contain microscopic invaginations called gastric pits, that each open into gastric glands. It allows for expansion of the stomach after the consumption of food and liquid.
Tooth
A tooth is composed of four dental tissues. Three of them – enamel, dentine, and cementum – are hard tissues. The 4th tissue is called the pulp, which contains nerves, blood vessels, and connective tissue. Besides being essential for chewing, the teeth play an important role in speech. A normal adult has 32 teeth.