Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Structure of a Neuron
Description: Neurons (nerve cells) are the cells considered to be the basis of nervous tissue. It consists of a cell body, dendrites, and axons. Information flows from the dendrites, which transmits it to the cell body, then down to the axon to its terminal.
Dendrites – A dendrite (tree branch) is where a neuron receives input from other cells.
Cell body – It is also called the soma. It is the spherical part of the neuron that contains the nucleus.
Axon – It is where electrical impulses from the neuron travel away to be received by other neurons
Function: Neurons generate and carry out nerve impulses. It also responds to stimuli, communicates and integrates, provides electrical insulations to nerve cells, and removes debris.
Location: In vertebrate animals, neurons are the core components of the brain, spinal cord, and peripheral nerves.
Five types of Neurons
Description: There are many different types of neurons, and they all have special functions in the brain, spinal cord & muscles that control our body. The five types of neurons are multipolar, unipolar, bipolar, pyramidal & Purkinje.
Multipolar
– It has a single axon and symmetrical dendrites that extend from it. It is responsible for receiving impulses from multiple neurons via dendrites. It is the most common form of neuron in the CNS.
Unipolar
– This neuron has a single axon that is responsible for sending electrical signals. It is usually only found in invertebrate species.
Bipolar
– It has two extensions extending from the cell body and is responsible for sending and receiving information from the world (ex: eyes, nose, and ear).
Pyramidal
– This neuron has one axon but several dendrites to form a pyramid-type shape. It has the largest neuron cells and is primarily found in the cortex.
Purkinje
– This inhibitory neuron has multiple dendrites that fan out from the cell body.
Two types of Neuroglia in PNS
– Neuroglia in the PNS includes Schwann cells & satellite cells.
Schwann cell
Description: It is also known as neurilemma cells, shaped like a rolled-up sheet of paper, with layers of myelin between each coil.
Function: Schwann cells provide myelination to peripheral neurons. They play essential roles in the maintenance, development, process, and regeneration of peripheral nerves. Functionally, they are similar to oligodendrocytes.
Location: Commonly found in close contact with axons in the peripheral nerves.
Satellite Cells
Description: They are small, flattened cells found in the ganglia of the peripheral nervous system
Function: They play an essential role in modulating the PNS following injury & inflammation. They may also help regulate the neuronal environment and be involved in neurotransmission. These resemble the astrocytes of the CNS.
Location: They are found on the surface of neuron bodies in sensory, sympathetic, and parasympathetic ganglia