Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Smooth muscle, also known as involuntary muscle, is a type of muscle that has no cross stripes when examined under a microscope. It is made up of slender spindle-shaped cells with a single nucleus in the center.
Unlike striated muscle, smooth muscular tissue contracts gently and automatically. Much of the musculature of internal organs and the digestive system is made up of it.
Smooth muscle cells measure 3-10 m in thickness and 20-200 m in length. The cytoplasm is predominantly made up of myofilaments and is uniformly eosinophilic. During contraction, the nucleus, which is positioned in the core, takes on a cigar-like shape.
Caveolae are small pouch-like invaginations in the cytoplasm formed by the cell membrane, which act similarly to T-tubules in the skeletal muscle. A basal lamina anchors smooth muscle cells to the surrounding connective tissue.
Smooth muscle fibers are grouped together in branching bundles. These bundles, unlike skeletal muscle fibers, are not precisely parallel and organized, but rather form a complicated structure. As a result, the cells can contract significantly more forcefully than striated muscle.