Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Location: skin, tendon, ligaments, bone, and cartilage
Function: support body tissues, major component of the extracellular matrix that support cells, gives skin strength, waterproofing, and elasticity
Elastic fiber
Location: lungs, arteries, veins, connective tissue proper, elastic cartilage, periodontal ligament, fetal tissue, and other tissues which must undergo mechanical stretching
Function: provide elasticity and resilience to the tissues
Reticular fiber
Location: kidney, liver, the spleen, and lymph nodes, Peyer’s patches as well as bone marrow
Function: acts as a supporting mesh in soft tissues
Description: Gel-like matrix with all three
fiber types; cell include
fibroblasts, phagocytes,
some WBC, and others
Function: Wraps and cushions organs,
its phagocytes engulf
bacteria, plays important
role in inflammation; hold
and conveys tissue fluid
Location: Widely distributed under
epithelia of the body;
packages organs; surrounds
capillaries
Function: This arrangement allows the fibers to have a good resistance to forces pulling along a single axis, but also gives some ability to stretch. Tendons and ligaments attach to bones, and the role of dense regular connective tissue is to transfer forces to bones.
Location: This type of tissue is found in ligaments (which link bone to bone at joints) and tendons (connections between bones or cartilage and muscle).
Location: The dense irregular connective tissues are found in the lower layers of the skin (dermis) and in the protective white layer of the eyeball.
Function: provides strength, making the skin resistant to tearing by stretching forces from different directions.
Location: Adipose tissue is commonly known as body fat. It is found all over the body. It can be found under the skin (subcutaneous fat), packed around internal organs (visceral fat), between muscles, within bone marrow and in breast tissue.
Function: Provides reserve food fuel;
insulates against heat loss;
supports and protects
organs
Description Hard, calcified matric
containing many collagen
fibers; osteocytes lie in
lacunae. Very
well-vascularized
Function Bone supports and protects
provides levers for the
muscles to act on; stores
calcium and other mineral
and fat; marrow inside
bones is the site for blood
cell formation
Location Under the skin; around
kidneys and eyeballs; within
the abdomen; in breasts
Description Is the specialized connective
tissue in the circulatory
system that transports blood
cells and dissolved
substances throughout the
blood via the blood vessels
Function Is a body fluid that delivers
necessary substances, such
as nutrients and oxygen, to
the cells and transports
metabolic waste products
away from those same cells.
Location Blood vessels
Location: Umbilical cord
Function: supports and cushions large blood vessels