Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Mycah Jane C. Pata - "Hello everyone! Here’s my group’s Tiktok video on Management Theories of Theory X and Theory Y. Hope you guys enjoy it!" View
Shanice Nicole Caballes - "Want to know about the most common cardiovascular diseases? Click here!" View
Bea Aloha Marie R. Bariquit - "My motivation: God, family, and loved ones."
Rhoda Christine J. Nacional - "Howdy, everybody! I hope that everyone is doing well. I’d like to encourage you all to watch this video wherein we briefly explain Maslow’s Hierarchy of Needs. It is essential, in my opinion, for us to understand […]" View
Kizel Mikaela C. Cardoza - "Things to know about Management by Objectives by Kizel Cardoza, Mary Cabahug, and Julia Capuyan from SU- ICLS level II. #MBO #Learnings" View
Jay Ryan Jacutin - "current motivation: playing clash royale"
Kyle Angelo G. Tapia - "Communication Barriers | Jefferson Amil, Risa Paladar, Kyle Tapia" View
Jenny Rose R. Hernnado - "Every aspect of my existence drives me to pursue my goals in some way. My family motivates and pushes me to attain my objectives and aspirations in life."
Angelyn Evan S. Bomediano - "Hello everyone, here’s an infographic I made through Canva about the “10 ways to control high blood pressure without medication”. Unfortunately, there is an error on uploading the picture here so I just have it in […]" View
Mafel Dawn B. Cancio - "Good afternoon everyone!"
