Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
Hedgehog Sanctuary - "Hello 🙂 if you are interested, join Hedgehog Sanctuary org so you can learn more about hedgehogs. Thank you 😁"
Tymon Tanudra - "For those who are not yet on our discord server, Hop in!!!"
Lovely Jireh Trigo - "Posting here some pictures for an update of our foundation’s progress for the past 3 months. These pictures are taken during Sunday Worship of our March of Faith Churches here in Bohol, as we are reaching them […]" View
Jemina Bigay - "Hellooo :)) If you are interested in health protocols regrding CoVid, you are very welcome to join our group “Sta Hanong Gimok”! See you thereee" View
White Coat Lab - "Things to remember to protect ourselves from COVID-19 -Regularly and thoroughly clean your hands with an alcohol-based hand rub or wash them with soap and water. -Maintain at least a 1-meter distance between […]" View
Maria Antherie - "na tak-an ko sa minor ah"
