In simpler terms, data quality refers to information that can be relied upon to generate accurate insights, enabling informed decision-making. The correlation is evident: good data leads to sound decisions, while poor data results in misguided choices. Therefore, the integration of data quality into the everyday culture of businesses is imperative, as neglecting it can have severe consequences. Quality data should possess attributes such as completeness, consistency, validity, and accuracy, and these characteristics must be consistently upheld, especially in contexts where data can be a matter of life or death.