#KeepingUpWithTheTrend: The Underlying Effects of Fast Fashion Addiction

Fast fashion addiction is a compulsive or uncontrollable urge to purchase inexpensive, trendy clothing from fast fashion retailers frequently. This behavior is often driven by the desire to keep up with rapidly changing fashion trends at low prices. People addicted to fast fashion may prioritize acquiring new clothing over financial or environmental considerations, often leading to overconsumption, cluttered wardrobes, and emotional distress linked to shopping.