Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
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__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
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Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
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Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
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Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
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Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
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ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
BScc, R. B. (2017, July 15). Elastic cartilage histology. Kenhub. https://www.kenhub.com/en/library/anatomy/histology-of-elastic-cartilage
(2018, August 28). BYJUS. https://byjus.com/
Cartilage | Description, anatomy, & function. (n.d.). Encyclopedia Britannica. https://www.britannica.com/science/cartilage#ref213485
Connective tissue lab. (n.d.). https://medcell.med.yale.edu/systems_cell_biology/connective_tissue_lab.php
Eske, J. (n.d.). Cardiac muscle tissue: Definition, function, and structure. Medical and health information. https://www.medicalnewstoday.com/articles/325530
Fibrocartilage. (n.d.). Encyclopedia Britannica. https://www.britannica.com/science/fibrocartilage
(n.d.). National Center for Biotechnology Information. https://www.ncbi.nlm.nih.gov/
Transitional epithelium. (2017, April 28). Biology Dictionary. https://biologydictionary.net/transitional-epithelium/
(2016, April 15). Verywell Health. https://www.verywellhealth.com/
Transitional Epithelium – is a stratified tissue made of multiple cell layers, where the cells constituting the tissue can change shape depending on the distention in the organ. When the organ is filled with fluid, cells on the topmost layer of this epithelium can stretch and appear flattened. Alternately, they can also appear cuboidal with a rounded shape when the fluid pressure is low. Areolar Connective Tissue – is the type of tissue which connects and surrounds different organs in the human body. The important function of this type of tissue is that it provides nutrition to the cells and also acts as a cushion to protect the organs from various external forces.
Elastic Cartilage – sometimes referred to as yellow fibrocartilage, is a type of cartilage that provides both strength and elasticity to certain parts of the body, such as the ears. Within the outer ear, it provides the skeletal basis of the pinna, as well as the lateral region of the external auditory meatus. Fibrocartilage – is the tough, very strong tissue found predominantly in the intervertebral disks and at the insertions of ligaments and tendons; it is similar to other fibrous tissues but contains cartilage ground substance and chondrocytes.
Hyaline Cartilage – is the most widespread and is the type that makes up the embryonic skeleton. It persists in human adults at the ends of bones in free-moving joints as articular cartilage, at the ends of the ribs, and in the nose, larynx, trachea, and bronchi. It is a glossy blue-white in appearance and very resilient. Collagenous Connective Tissue – consist of types I, II, or III collagen and are present in all types of connective tissue. Collagenous connective tissue is divided into two types, based upon the ratio of collagen fibers to ground substance. Ground substance is an aqueous gel of glycoproteins and proteoglycans that occupies the space between cellular and fibrillar elements of the connective tissue.
Cardiac Muscle Tissue – is a specialized type of muscle tissue that forms the heart. This muscle tissue, which contracts and releases involuntarily, is responsible for keeping the heart pumping blood around the body. Giant Multipolar Neuron – These neurons are able to receive impulses from multiple neurons via dendrites. The dendrites transmit the signals through the neuron via an electrical signal that is spread down the axon. Bipolar neurons: These neurons send signals and receive information from the world.
Smooth Muscle Tissue – is present throughout the body, where it serves a variety of functions. It is in the stomach and intestines, where it helps with digestion and nutrient collection. It exists throughout the urinary system, where it functions to help rid the body of toxins and works in electrolyte balance. Skeletal Muscle Tissue – is one of the three significant muscle tissues in the human body. Each skeletal muscle consists of thousands of muscle fibers wrapped together by connective tissue sheaths. The individual bundles of muscle fibers in a skeletal muscle are known as fasciculi.