Love addiction can be understood through the lens of neurobiology. When someone falls in love, the brain’s reward system is activated, releasing neurotransmitters such as dopamine, which is associated with pleasure and reward. Oxytocin, often called the “love hormone,” is released during physical touch and bonding activities, promoting feelings of attachment and trust. Serotonin levels can fluctuate, sometimes leading to obsessive thoughts about the loved one. These chemical changes can create a powerful, addictive feeling, similar to the effects of certain drugs.